HLFD is a floral design studio where art and nature meet. Founded by artist and designer Hailly Lucas, the studio approaches floristry as a fine art—combining form, texture, and emotion to create work that feels timeless, intentional, and deeply personal. Drawing from her background in sculpture and installation, Hailly brings an artist’s eye to every project.
At HLFD, every floral design begins with a thoughtful colour palette and a clear sense of story. The result is work that feels effortless yet sophisticated—florals that not only complement the moment, but become part of its memory.
About Us
Hailly
With a BFA in Sculpture and Installation, I’ve always viewed floristry as an art form—an ever-evolving medium that allows me to explore shape, texture, and colour in new ways. My style is constantly changing, pulling inspiration from all areas of design to create work that feels thoughtful, intentional, and beautifully composed.
At HLFD, I focus primarily on weddings, with a deep passion for creating gallery-ready floral art. My goal is to make the wedding experience feel effortless for my clients—from our first conversation to the final arrangement. I believe a sophisticated, well-considered colour palette is the foundation of every beautiful design; with the right palette, everything else naturally falls into place.
When I’m working on fine art floristry, my attention turns to placement and composition—using emotion, colour, and lighting to tell a story and bring each piece to life. Whether for a wedding or an installation, I approach every project as an opportunity to create something timeless, expressive, and deeply personal.
- All
- Weddings
- Creatives
